What is digital marketing?

Digital marketing helps us quickly connect with the right customers & promote our products or services easily. Every company or businessman has only one motive: to increase their sales and double the growth in the shortest possible time. Through digital marketing, you can do this work very easily. The best places to sell any product or service are where your customers spend most of their time. This is the reason that earlier companies used to promote their products on TV, as most people watched TV at that time. People now spend most of their time on mobiles & laptops, using social media like Facebook, Instagram, Twitter & Google. So, digital marketing helps you connect with the right audience on these platforms.

Offline marketing has been greatly affected by the advent of digital marketing. According to some reports, offline marketing has suffered huge losses in the last few years. Because most people now shop online by visiting an e-commerce website.

How Digital Marketing Works

To do digital marketing, we should know all social media platforms and search engines like Google, Yahoo, etc. Because digital marketing is possible on all these platforms in some way, suppose you know that the customers of the products you are about to sell use Facebook. In such a situation, you will use Facebook to deliver your product’s ad to that user. So that when he sees the ad on Facebook, he will visit your website and buy the product there.

Types of digital marketing

1. Search Engine Optimization

SEO stands for “search engine optimization.” This is an action used in digital marketing, in which we promote our website or application without spending any money. SEO works on keywords. We bring our website to the top of the rankings on big search engines like Google, Bing, and Yahoo through SEO so that the user can see our website on the search query they entered. We need to have a website for SEO. In the coming time, the demand for SEO professionals is going to be very high because almost every start-up or business company has a website. So, everyone needs an SEO professional. In simple words, when we search anything on Google, the website comes up at the top; it comes up only after doing SEO.

2. Pay-Per-Click (PPC)

PPC (pay-per-click) is a paid marketing technique in which we pay some money to those platforms on which we want to promote our business. For example, if you want to show your ad on Facebook, you have to create an ad by going to Facebook’s Ad Manager. After that, Facebook charges you some money to run that ad, which is decided through the bid limit, such as CPC (cost per click) and CPM (cost per thousand impressions). You can also run your ad on Google. Many types of ads are found on Google, such as call ads, search ads, display ads, and video ads. If you are also starting a new business and you need customers as soon as possible, then you can run Google Ads for your business.

3. Social media marketing

SMM (Social Media Marketing) in the coming years, SMM is going to cover a huge area of digital marketing. Because, not only in India but globally, the majority of people spend their time on social media. So, if you also want to tell more people about your brand or business, then social media is a great option for you. Popular platforms like Facebook, Twitter, Instagram, and TikTok fall under social media. If you are using Facebook or Instagram, then when you scroll there, you will see many sponsor ads; all these are done through SMM only. Many businesses make a Facebook page & use it to share updates, promote products, or connect with customers.

4. Content Marketing

Content is crucial for digital marketing, this content can be in any format, such as text, video, or image. There is a saying in digital marketing that “content is king.” Content is king because the user has to see new content every day that he has never seen before. For example, if you watch a movie and enjoy its story, if another actor makes a movie based on the same story, you will dislike it because you have already seen it. The same rules apply in digital marketing: if you want to rank your website in search engines like Google or Yahoo, then you will have to write better and different content than other websites. There are also some video content platforms like Instagram, YouTube, & Facebook where you can publish content in video format.

5. Email Marketing

Email marketing is also an important aspect of digital marketing. You will often see mail from many companies in your mailbox. All these are sent to you through an email marketing tool. E-commerce companies mostly use email marketing. By sending emails, this company announces the launch of any discount or new product on its website. To do email marketing, you must have complete data on the user because until you have the mail ID of your customers, you cannot send mail to them. If you want to know about email marketing in detail, then read our email marketing blog.

Benefits of digital marketing

If we talk about the benefits of digital marketing, then the biggest advantage is that you can do your branding 5 times faster than offline marketing. You do not need a big team to do digital marketing; rather, you can start digital marketing by hiring 2 to 3 professionals.

1. You can easily target the audience globally.
2. You can promote business in your local area without going anywhere.
3. Digital marketing is much cheaper than offline marketing.
4. You can target the correct audience for your business.
5. You Can promote a broad area with minimum time and cost.
6. Your ROI from digital marketing is excellent.
7. Through digital marketing, you can target your users. And you can make a data set of your audience.
8. If you have a new business, you must create a brand image in a short period.

Even if we look at it from the point of view of shopping, digital marketing has many advantages:

1. You can see more products in less time.
2. You can also check out reviews & opinions from others who’ve used the product or service.
3. You also get something cheaper online than offline.
4. You get all the things you need on one website. You don’t have to go separately for this.
5. Your item is dispatched to the location you specify.
6. You get to see the products of many brands.

How is digital marketing better than offline marketing?

Offline Marketing

1. In offline marketing, when you have to sell your products, you go from place to place and tell people about them. In which a lot of time is spent.
2. You must have a big team for offline marketing.
3. In offline marketing, you cannot target a large location at a time.

Online Marketing

1. Through digital marketing, you can reach your customers online by sitting in a room.
2. You only need 1-2 people for online marketing.
3. Through digital marketing, you can also target the whole country at one time.

How does digital marketing help businesses grow?

Most businesses will go online. The only reason for this is that 95% of the audience is now on the online social media platform. And the first rule of business and branding is that we have to promote ourselves in those places where our customers are spending more time. That’s why, in the last few years, the demand for digital marketing has been higher than for offline marketing. Although digital marketing is not easy, you can promote your business digitally with the help of some professionals. As we have told you above, what are the benefits of digital marketing? With online marketing, we can increase sales by reaching a large audience in a very short time. The sales that we used to get in 6 months from offline marketing, we can get in 1 month through online marketing. This will accelerate our company’s growth and ROI.